YSL BEAUTY HOTEL
Wednesday kicked off the first day of the pop up YSL Beauty Hotel Concept in Paris, France. Designed like a hotel, many celebrities and beauty influencers checked in including the brand’s beauty ambassador, Zoë Kravitz. She and others in attendance got their fair share of entertainment with vintage BMWs setup as makeup stations, and a “powder room” to test out new YSL lipsticks and discover new products, #YSLBeautyBar — a bar where makeup can be applied, and room of rotating live performances.
Open to the public, the YSL Beauty Hotel is expected to attract more than a thousand people during its 4-day Parisian exhibit.